Integrating every data source helps dating services improve retention
Dating services live and die on the quality of their recommendations. A great way to improve match quality is by performing cohort analysis according to acquisition channels; even down to specific campaigns. This allows dating apps to serve up pre-qualified sets of active profiles to new users based on the campaign they responded to, dramatically improving both the initial experience and long term retention.
But it’s only possible when all your data is integrated and accessible in a single source of truth.
Learn about Tailoring Recommendations, Custom Analytics and Spam Prevention in this impactful case study.