As disparate kinds of data continue to explode in terms of size and velocity, organizations are looking for ways to manage and gain the most value from this big data. Big data includes everything from transactional data and clickstreams to Web logs and sensor data. It is often multi-structured. It can be used to solve different problems. Sometimes the challenge is a real-time business problem such as analyzing sensor data for common equipment failure patterns. Other times it might be integrating data from both on- and off-premises sources. Regardless of the use case, companies are realizing that cloud services can provide value for big data.
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