What is a Customer Data Platform?

Without Live Data, getting a 360° view of your customer is not just challenging, it’s impossible. Find out how industry leaders use Live Customer Data to create a dynamic customer experience from David Raab, the industry expert who coined the term "Customer Data Platform."


What Will You Learn?

  • The definition and requirements for Customer Data Platforms
  • The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
  • Reference architectures/approaches to building CDP
  • How Treasure Data is used to build Customer Data Platforms

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David M. Raab has more than thirty years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of The Marketing Performance Measurement Toolkit, published by Racom Communications. 

David Raab, Raab Associates