What is a Customer Data Platform?
Without Live Data, getting a 360° view of your customer is not just challenging, it’s impossible. Find out how industry leaders use Live Customer Data to create a dynamic customer experience from David Raab, the industry expert who coined the term "Customer Data Platform."
What Will You Learn?
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms