On-Demand Webinar:
Gaming Analytics ABCs with SuperData Research

As digital gaming becomes increasingly popular, generating over $22 billion in 2013, developers and publishers face a steep learning curve in operationalizing digital data. Ultimately, of course, content remains king. But the most successful game companies today make immediate use of what they learn from aggregating and analyzing their data.

To shed some light on the core questions and opportunities that game companies confront, Treasure Data and SuperData Research team up to bring you an exclusive webinar to discuss the role of analytics in games today. In this presentation we discuss the current digital games market, take a look the ABCs of game analytics and offer granular insight into the performance of high profile titles in the mobile and MMO games markets. You’ll also learn about best practices from analytics implementations at some of the world’s largest gaming companies.

You'll learn how:

• Leading game companies leverage analytics to improve games - and revenue.
• You can uncover deep insights about your games and players by analyzing granular data.
• The shift to digital gaming is driving the need for analytics.

About the Presenter

Joost van Dreunen, Ph.D, is CEO of SuperData Research. One of the first academics to study video games, Joost also has over 15 years of commercial research experience in interactive entertainment and technology industries, as well as a doctorate on the subject from Columbia University. Joost worked as an analyst on both the financial and consumer-side of the games industry and founded SuperData in 2009. Joost is a recurrent speaker at major industry events, regularly quoted in both industry publications and mainstream press and teaches at the NYU Game Center.