“Big data is moving from being a topic and a concept in itself, to becoming a value-add to existing use cases, such as data science, data integration, analytics and information innovation,” according to Gartner's "Cool Vendors in Big Data, 2014" report.
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Gartner "Cool Vendors in Big Data, 2014" by Frank Buytendijk, Hideaki Horiuchi, Nick Heudecker, Merv Adrian, Angela McIntyre, Nick Ingelbrecht, 28 April 2014
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